We live in an age of infinite images and zero permanence.
Everything is photographed.
Nothing is kept.
An object resists this logic.
It oxidizes. It ages. It remembers touch.
In Indian tradition, objects were never neutral. A lamp was not lighting — it was invocation. A murti was not representation — it was presence. Weight mattered. Permanence mattered. Repair mattered.
Modern life teaches us to replace.
Tradition teaches us to inherit.
Punjabiyat curates objects that ask something of you: space, care, responsibility.
These are not impulse purchases.
They are long conversations.
When you bring an object from Punjabiyat into your home, you are not buying culture — you are agreeing to carry it forward.
That agreement is sacred.